January 22 Multiplicity

7—Welcomes
7:30—Course introduction
8:00—Work examples
8:30—Break
8:45—Project 1 introduction
9:15—Quick painless Indesign refresh!

Assignment

Begin Project 1, bring multiple ideas, sketches (on paper or InDesign), and initial writing for next class

Readings for next class

Paul Rand,

Type Talks Interview

(1989)

Denise Gonzales Crisp,

What I Have Learned in Typography, What I Teach

(1989)

January 29 Multiplicity

7—This Week’s Cool Links
7:15—Readings discussion
7:45—Project 1 questions?
8:00—Break
8:15—Individual crits

Assignment

Continue Project 1, bring most of your completed writing; bring revised layout sketches in InDesign based on feedback from individual crit for next class. Next week, be prepared for a class crit where you'll have a few minutes each to describe your Project 1 progress to the class in small groups.

Readings for next class

Beatrice Warde,

The Crystal Goblet

(1932)

Sofie Beier,

Reading Letters,

Chapter 2 and Chapter 3 (2012)

February 5 Multiplicity

7—This Week’s Cool Links
7:15—Readings discussion
7:45—Form 3 groups of 5 for crit, designate team captain
8:15—Break
8:30—Team captain reports back; class discussion

Assignment

By next week you should have all your words and designs locked down. Bring in two fleshed-out directions for your book, with at least one direction (your preference) fully printed. Printed pages can be unbound, but should show how the layouts flows from one page to another. In class we will do 1:1 crits.

Readings for next class

Richard Hollis,

The Modernist Grid

(2004)

Eric Gill,

The Procrustean Bed

(1957)

February 12 Multiplicity

7—This Week’s Cool Links
7:10—Individual crits

I’m gonna sit with everyone and give tips individually for Project 1. Please make sure you have at least two varied options printed as well as your InDesign file open. At the end of each 1:1 crit I will ask for an excercise to try.

9:10—Review in-class excercise
9:30—Expectations for due date

Assignment

There’s no class next week but Project 1 is due the week after 😬!

Readings for next class

Steven Heller,

Cult of the Ugly

(1993)

Sofie Beier,

Reading Letters,

Chapter 7, Chapter 8, and Chapter 14 (2012)

February 19 Multiplicity

IT IS PRESIDENT’S DAY!
No class today, but I have created this handy slide show check ~*~ THIS ~*~ out

Assignment

Project 1 is due next class (February 26)! Please bring to class a physical copy of your booklet, printed, bound, and trimmed. In addition, please upload your final project as a spread-view PDF and upload onto this Project Submissions folder. Take note of the naming convention as outlined on the Project 1 Brief.

Readings for next class

Steven Heller,

Cult of the Ugly

(1993)

Sofie Beier,

Reading Letters,

Chapter 7, Chapter 8, and Chapter 14 (2012)

February 26 Multiplicity

7—This Week’s Cool Links
7:10—Collect booklets
7:15—Project 1 Presentations
8:45—Break, look at booklets
9:00—Project 2 Introduction
9:30—Work examples

Assignment

Begin Project 2. Bring initial ideas and sketches in InDesign for at least one Component (I recommend starting with Component A). Sketches should show at least two typographic directions.

Readings for next class

Mr. Keedy,

The Rules of Typography according to

Crackpots

Experts

(1993)

Katherine McCoy,

Typography as Discourse

(1988)

March 5 Context & Audience

7—This Week’s Cool Links
7:15—Type Basics
7:45—Readings
8:00—Break
8:15—1:1 Review
9:30—Expectations for next class

Assignment

Next class, bring refined sketches of Components A, and rough out Component B. Your sketches should get at the rhythm of the writing and show experiments in different layout compositions. In class we will review the work in small groups — 3 groups of 5 students.

Readings for next class

Katherine McCoy,

Rethinking Modernism, Revising Functionalism

(1990)

March 12 Context & Audience

7—This Week’s Cool Links
7:05—Audio files for Component B
7:10—Readings
7:30—Team leaders! Break into 3 groups of 5
8:45—Break/Ask Tracy stuff 1:1
9:00—Team leaders’ report
9:30—Next class: slide deck

Assignment

Spring break, no class for 3/19. For 3/26, Component B should be mostly completed. Bring preliminary thoughts and sketches for Component C. In class, present your design system as it stands for class feedback.

Readings for next class

Richard Hollis,

The New New Typography

(1996)

March 26 Context & Audience

7—This Week’s Cool Links
7:10—Intro to After Effects!!
8:30—Break
8:45—In-class AE excercise
9:10—Showcase of AE excercises

Assignment

Keep working on Project 2! Next class we will have a final 1:1 review. Bring refined sketches for Component C, and revisions for B and A.

Readings for next class

Michael Rock,

Fuck Content

(2004)

April 3 Context & Audience

7—This Week’s Cool Links
7:10—Readings comments
7:15—1:1 chats
9:15—Break
9:00—Michael Rock reading
9:35—Notes on next class

Assignment

Project 2 is due! Print or upload your files onto the Project Submissions folder on Google Drive according to the specs found on the Project 2 brief. In class, we will have students first walk us through their printed posters, then, we will go through Component B with the audio recording. Finally, we will all be looking at Component C on our mobile phones and critique as a class. Please download the Google Drive app ahead of class.

Readings for next class

Robin Kinross,

More Light! For a Typography That Knows What It’s Doing

(1993)

April 10 Context & Audience

7:00—This Week’s Cool Links
7:05—Tape up Comp. A
7:10—Posters crit
7:45—Break
8:00—Comp. B Audio-run
9:10—Comp. C Twitter + Instagram accounts
9:20—Project 3 Introduction

Assignment

Have your audio recording done, and storyboards sketched out on paper!

Readings for next class

Tobias Frere-Jones,

Towards The Cause of Grunge

(1994)

April 16 Narrativity

7:00—This Week’s Cool Links
7:15—Comp C showcase?
7:30—Readings!
8:00—1:1 chats, sketches review
9:30—Project 3 questions?

Assignment

Bring revised storyboards of chosen typographic direction. Audio should be edited and trimmed to desired length and placed into AE.

Readings for next class

Paul Elliman,

My Typographies

(1998)

April 23 Narrativity

7:00—This Week’s Cool Link
7:15—Readings!
7:30—Break into small groups
7:45—1:1 but like in small groups

Assignment

Export an h264 .mov of where you are at so far and upload into Project Submissions folder. At least 3 sentences animated and exported to be screened in class next week. Remaining text sketched out on time-line.

Readings for next class

No readings this week! Keep working on Project 3.

April 30 Narrativity

7:00—This Week’s Cool Links
7:15—Screen WIP, class feedback!
8:30—1:1 chats

Assignment

Entire video 95% finished and ready for final tweaks/refinement; 1:1 reviews

Readings for next class

Silvio Lorusso,

What Design Can’t Do

(2017)

May 7 Narrativity

7:00—This Week’s Cool Links
7:15—Lorusso Reading!
7:30—Next class details
7:40—Final 1:1 check-in

Assignment

Project 3 due! Please export an h264 .MOV or .MP4 and upload to Project Submissions

Readings for next class

No more readings!